top of page

About Us


ROCoco LUXE BOUtique, New & Resale, opened March 1st of 2019.  

RoCoco Luxe was created when Lanée Baxter recognized her hidden passion to help women feel and look their best by wearing beautiful clothing. She loved helping women discover what made them feel beautiful, inside and out. 


Growing up on the Central Coast of California, in both San Luis Obispo and Atascadero, Lanée recognized the need for more shopping choices locally.  Lanée would often seek out resale and boutique shopping so she could wear unique apparel, outside of this area.  Lanée wanted to enhance the enjoyment of shopping to both local women and tourists by offering a full-service clothing boutique shopping experience. 


Before making Atascadero her home, Lanée suffered an injury that required surgery. While recovering, she was encouraged by her husband to find an enjoyable hobby as a way to overcome the hardship of recovery. Designing and making jewelry for boutiques quickly lead Lanée to realize the difference between boutique shopping and going to a bigger store. Boutique shopping offers a unique and personal shopping experience.

Lanée had learned to love to shop only after her husband suggested “If you don't love it, don't buy it”. Before that, she found shopping for clothing to be overwhelming and daunting, with too many or not enough choices. She realized that so many other women experience the same plight. That's when the light came on!


Lanée came to the conclusion that a boutique, featuring quality women's clothing and personal shopping experience was the answer. Many women want quality, high-end brands at a fraction of the price, and that is where the idea of resale came to life. Women appreciate the ability to buy resale clothing as well as giving others a chance to purchase their gently loved apparel and accessories. After all, being a part of sustainable fashion is a win-win situation. Being that she wanted the best selection for her customers she decided to carry new brand apparel as well. 


Lanée Baxter’s RoCoco Luxe Boutique carries both new and resale clothing and accessories. Lanée, along with her team, loves building a community where every guest is supported to love themselves for who they are today. We encourage and empower the women who come to visit and shop without any pressure to make a purchase with our motto being

“If You Don't Love it, Don't Buy it!”





5985 Traffic Way

Atascadero, CA 93422


Opening Hours:


10am -2pm

Wednesday, Thursday

10am - 4pm


10am - 6pm


10am - 4pm

Sunday: Closed

Monday: Closed 

Available by appointment

call  (805) 464-2444

bottom of page